Dutch Garden Supplies has been a trusted partner to growers since 2013, steadily building a reputation for reliability and service. After more than a decade, they made the strategic move to expand further into Europe, establishing warehouses across four countries to support their growing distribution network. With this bold step, it was time to refresh the brand to reflect their ambition and the premium products they represent.

We worked with DGS to begin a long-term rebrand project, starting with a new logo and an updated colour palette. The refreshed design kept the iconic windmill, reimagined in a cleaner and more abstract style, supported by bold tones that stand out across international trade shows. This consistent identity not only highlights their own heritage but also strengthens recognition among the many brands they represent.

As distributors of multiple premium names in the hydroponics industry, DGS needed a brand presence that could unify and elevate their diverse offering. By developing a simple, neutral framework with carefully chosen accents, we created a visual system that avoids clutter while remaining flexible across platforms. This has given DGS the tools to stand tall in a competitive market and continue to nurture strong relationships with both suppliers and growers alike.