PRODUCT INFORMATION
UK-based SHOGUN Fertilisers came to us with the goal of breaking into a notoriously tough market. Listening to what growers really wanted, their research-led approach to developing new hydroponics fertilisers was ground breaking, but they needed to crack an industry where shelf presence was key.
As hydroponics design experts, our job was to create a truly unique and eye-catching approach to their range of liquid fertiliser labels. A theme of Japanese warriors allowed our creative team to develop a distinctive series of product labels, bringing together a suite of visually-stunning artwork.
SHOGUN’s excellence, combined with PARA’s creative ingenuity, has allowed SHOGUN to make a significant impression on the shelves. So much so that today they’ve done what everyone thought impossible, they’re dominating what was once thought an impenetrable sector.
CLIENT INFORMATION
Discipline
- Plant Nutrition
Tenure
- 2013 to present
Design Work
- Branding
- Logo Design
- Character Design
- Labels & Packaging
- Advertising & POS
- Brochure & Literature
- Exhibition
- Website - Shopify
Sumo Boost by
Shogun Fertilisers
An overnight success, accounting for an estimated 30% of UK Boost sales within twelve months of SUMO’s launch.
SHOPIFY SITE
End-to-end design and development of a multilingual Shopify platform, combining bespoke visual content, custom functionality and a considered e-commerce experience.
Main Features
From custom Shopify modules to interactive tools and multilingual content, the site was built around a flexible set of features tailored to the brand and its customers.
- Multi language site
- Custom Shopify modules
- Site wide imagery
- Blog design and upload
- Feedchart calculator design
- FAQ set up
- Store locator set up
- Downloads Resources
PROJECT FAQs
Who is Shogun Fertilisers?
SHOGUN Fertilisers is a UK plant nutrition brand with a research-led liquid fertiliser range. We have worked with them since 2013, taking the brand from identity and labels through to advertising, literature, exhibitions and a Shopify website.
What was the brief for the Shogun brand?
Shogun needed to break into a competitive hydroponics market where shelf presence matters, and make its liquid fertiliser range stand out. Our solution was a Japanese warrior theme that gave the labels a distinctive, visually striking look.
What did We Know Hydro create for Shogun?
We created the branding and logo, character design, labels and packaging for the range, advertising and point-of-sale, brochures and literature, exhibition design, and a multilingual Shopify website with custom modules, site-wide imagery, blog design, a feed chart calculator, FAQ setup, a store loca…
Which products did you design labels for?
The range includes CalMag, DragonForce, Geisha, HydroBloom, HydroGrow, Katana, PKWarrior, SamuraiCoco, Silicon, Start, SumoBoost, TerraBloom, TerraGrow and ZenZym. Each product has its own distinct design within a cohesive family, which is our level five full suite approach.
What results did the Shogun branding achieve?
SUMO Boost was an overnight success, estimated to account for 30% of UK Boost sales within twelve months of launch. Shogun now holds a strong position in a sector once considered impenetrable.
