HYDROPONICS & COUNTERCULTURE

We Know Hydro is a creative and marketing agency for hydroponics, plant nutrition, lighting, cannabis and counterculture brands. We design product labels, packaging, logos and branding, websites and e-commerce, brochures and leaflets, flyers, posters and ads, and catalogues and price lists. We have over 20 years of experience in the industry, helping brands communicate clearly and stand out.

We aren’t a general design agency learning hydroponics as we go. We have lived and worked in this industry for over 20 years, creating nutrient brands, publishing hydroponic magazines and working with manufacturers and distributors worldwide. We understand the terminology, the science and what growers need, so we can turn complex product information into clear, relevant design and messaging.

Most of our work falls into one of five levels for each service, from level one (quick and focused) to level five (the most in-depth). Time defines the outcome: the more time we invest, the deeper we can develop ideas and refine the result, but not every project needs that. Each level links the ambition of your project to the time needed to deliver it, helping you choose the right scope for your goals and budget.

We offer five label levels. Level five is a full suite with each label individually designed. Level four is a full suite on a unified brand system. Level three is a single label for a new product or brand foundation. Level two is a single label within your existing brand guidelines. Level one is artwork recreation, rebuilding an existing label when the original files are missing or no longer suitable for print.

With individually designed labels, each product in the range gets its own unique design, which suits premium brands and technically diverse ranges. With a unified brand system, core design elements stay consistent while colours, product names and key information change between products. That is the key difference: a distinct visual identity for each product, or a consistent design system across the range.

Yes. If your original artwork is lost, damaged or no longer print ready, we rebuild your existing labels to modern production standards while preserving your brand’s appearance. We also rebuild AI-generated labels and advertising artwork: we correct distortions and incorrect proportions, enhance detail, and rebuild text and layout elements to create usable, production-ready artwork.

We design brochures and leaflets at five levels: double-sided leaflets, four-page simple leaflets, fold-out brochures of 4 to 8 pages, template-led branded brochures, and detailed product brochures with feed charts and technical specifications. They suit in-store handouts, orders, trade shows, distributor packs and other situations where customers need clear product information in print.

Yes. Our flyer, poster and advertising creatives run from structured layouts using your supplied brand assets, through simple infographics and illustration-led creative, to AI concept reconstruction and deep concept creative developed from scratch. A flyer is two-sided, so the front can be created as the main visual, with supporting information on the reverse.

Yes. We structure catalogue and price list projects into five levels, from a single-sided price sheet and a double-sided trade sheet to a branded price list, a structured template-led catalogue with SKUs and price breaks, and a complex multi-layout catalogue where each spread is designed individually.

Yes. Our website projects run from an essential one-product site up to a full brand experience, with five levels: essential product site, fast-to-market Shopify store, professional product site, structured catalogue site for large ranges, and a no-limits site with custom artwork and multi-language content.

Yes. We love working with small to medium companies and thrive on a challenge. You may not feel like the biggest brand, but with us you will look like one. Whether you are launching your first hydro product or expanding an established nutrient range, we scale the project to fit.

Yes. We design for hydroponics, plant nutrition, medical marijuana and counterculture brands, including packaging, brochures and advertising for the sector. Our industry background means we understand the audience and the style they respond to.

Yes. Our work for clients includes exhibition design, pop-up expo displays and roll-up banners, alongside the brochures, posters and price lists used at trade shows. We can design these to match the rest of your brand.

Yes. We have worked with manufacturers and distributors worldwide, including clients in the UK, the USA, Canada and Europe.

Yes. Set your monthly budget and we handle the rest, giving you ongoing design support from a team that already knows your industry, without the hassle of briefing a new supplier each time.

Email [email protected] or use the contact page to tell us what you need, whether that is a single label, a full range, a brochure, a catalogue or a website. We will talk through the scope with you and match it to the right level.