UK-based SHOGUN Fertilisers came to us with the goal of breaking into a notoriously tough market. Listening to what growers really wanted, their research-led approach to developing new hydroponics fertilisers was ground breaking, but they needed to crack an industry where shelf presence was key.

As hydroponics design experts, our job was to create a truly unique and eye-catching approach to their range of liquid fertiliser labels. A theme of Japanese warriors allowed our creative team to develop a distinctive series of product labels, bringing together a suite of visually-stunning artwork.

SHOGUN’s excellence, combined with PARA’s creative ingenuity, has allowed SHOGUN to make a significant impression on the shelves. So much so that today they’ve done what everyone thought impossible, they’re dominating what was once thought an impenetrable sector.