PRODUCT INFORMATION

In 2013 Sheffield-based Hopcrop Ltd launched Ecothrive Charge Insect Frass; an environmentally and user friendly organic growth-media booster made from meal worm castings. Touted by leading industry salesman J. Fox as the "easiest product he has ever had to sell", this ground-breaking product soon became a must-have in every hydroponics store, thanks to its simplicity and effectiveness, combined with Para's unique branding and eye-catching label design.

From humble beginnings, Ecothrive have gone on to add several other successful products to their range, including Biosys, Neutralise, Life-Cycle, a full suite of coco products, pots, beds and irrigation systems, alongside introducing amendments and additives from global manufacturers to the UK market. Hopcrop Ltd is fast establishing itself as an important distributor of home gardening and hydroponic solutions.

Para continues to work with founder Gareth and the team, and together we are helping Ecotrhive achieve its sustainable packaging goals, with the aim of further reducing their carbon and plastic footprint, while maintaining its undoubted commercial success.

CLIENT INFORMATION

Discipline

  • Manufacturer / Distributor

Tenure

  • 2013 to present

Design Work

  • Logo & Identity
  • Packaging
  • Brochures & Literatrue
  • Advertising
  • Social Media
  • Exhibition
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ECOTRHIVE

Clear and simple message

The beauty of Ecothrive's product is simplicity. The products are made of natural ingredients and are easy to use. The microbe inspired branding reflects this simplicity with a child-like friendliness which appeals to professional and amateur gardeners alike.

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ECOTHRIVE

Forward thinking

The Ecothrive product range is the perfect cross over product, appealing to both indoor growers and regular outdoor vegetable gardeners. Their products have also enjoyed success in the UK's Giant Vegetable Growers community, winning awards for the largest crops grown.

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Other Projects

Optex Lighting

Brand & identity, design, literature and web design

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Shogun Fertilisers

Brand & identity, lead imagery, design, social and exhibitions

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