PRODUCT INFORMATION
Already established as a successful hydroponic lighting distributor in the USA and Canada, Optex Lighting came to us wanting to move away from distributing other companies’ products, and start manufacturing their own range of LED fixtures.
Optex had the lofty ambition of becoming the leading LED manufacturer in the US Medical Horticultural industry, in an already flooded market, and they needed a professional rebrand to be taken more seriously.
Our expertise as a hydroponics design agency created a brand and identity for them, which combined with their unique spectrum, and an equally innovative light delivery method which mimics the sun’s spectrum of sunrise and sunset, led to their becoming a leading light in the industry.
CLIENT INFORMATION
Discipline
- Plant Nutrition
Tenure
- 2021 to present
Design Work
- Branding
- Logo & Identity
- Technical Blogs
- Instructional Literature
- Brochures
- Posters
- Website - WordPress
OPTEX LIGHTING
RE-BRAND 2021
OPTEX wanted to feature their unique lighting spectrum in their logo. We created this impressionistic inprepreation.
Transitional Cycle Shift™: Sun Cycles
SUNSET & SUNRISE FOR PLANTS
When used with the Optex Controller, the DualSpec fixtures can be configured to mimic the natural spectral changes of the Sun. This maximises plant performance, reducing shock, and improving plant health.
Use the slider below to see the difference
PROJECT FAQs
Who is Optex Lighting?
Optex Lighting is an established hydroponic lighting distributor in the USA and Canada that moved into manufacturing its own range of LED fixtures. We have worked with Optex since 2021.
What was the brief for the Optex rebrand?
Optex wanted to move away from distributing other companies’ products and start manufacturing its own range of LED fixtures, aiming to become the leading LED manufacturer in the US medical horticulture industry in an already crowded market. That called for a professional rebrand.
What did We Know Hydro create for Optex Lighting?
We created the branding, logo and identity, technical blogs, instructional literature, brochures, posters and a WordPress website. The logo features Optex’s unique lighting spectrum.
Can you write technical content for lighting and horticulture products?
Yes. For Optex we produced technical blogs and instructional literature alongside the design work, drawing on our industry knowledge to explain features such as the Transitional Cycle Shift, which uses DualSpec fixtures with the Optex Controller to mimic the sun’s spectral changes at sunrise and sun…
What were the results of the Optex rebrand?
The work helped Optex become a leading light in the industry as it moved from distributing other brands to manufacturing its own LED fixtures.
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