PRODUCT INFORMATION
Dutch Lighting Innovations was a start-up formed in 2016 but with over 25 years of developmental experience. Trailblazers in the global greenhouse industry, DLI were redefining the lighting fixture, but needed a professional brand image to do justice to their cutting edge products.
DLI turned to us, as an experienced hydroponics design agency, to project-manage their entire portfolio, including web development, packaging and literature design, as well as photography and online marketing, with the goal of creating a brand identity that would reflect their innovative new product range.
We’re proud to have played a part in DLI’s journey to cement their position as a market leader in the industry, successfully cracking a monopoly of well-established competitors, and becoming the pinnacle of horticultural lighting design and manufacturing.
CLIENT INFORMATION
Discipline
- Plant Lighting
Tenure
- 2016 to 2021 (after sale)
Design Work
- Branding
- Logo & Identity
- Video Production
- Product Photography
- Packaging Design
- Brochures & Literature
- Exhibition
Dutch Lighting Innovations
Acquired IN 2021
DLI quickly built their name and their brand and went on to successfully sell the business after only six years of trading.
PROJECT FAQs
Who is Dutch Lighting Innovations?
Dutch Lighting Innovations (DLI) is a plant lighting company, a start-up formed in 2016 with over 25 years of development experience behind its products.
What was the brief for Dutch Lighting Innovations?
DLI was redefining the lighting fixture and needed a professional brand image to do justice to its cutting-edge products. The goal was a brand identity that reflected the new product range.
What did We Know Hydro create for DLI?
We project-managed DLI’s entire portfolio, covering branding, logo and identity, packaging design, brochures and literature, product photography, video production, exhibition design, web development and online marketing.
What were the results of the DLI branding?
DLI built a market-leading position and broke a monopoly held by established competitors. The company built its name and brand quickly and was sold after six years of trading, with the acquisition in 2021.
Can you brand a new lighting or hydroponic technology business?
Yes. We have launched lighting brands from a standing start, handling identity, packaging, literature, photography, video and exhibitions so that a young company can look like an established one.
Other Projects
Hydromag
Brand & identity, design, social media, exhibitions, copy writing, video production and web design
