PRODUCT INFORMATION

US-based New Millennium Nutrients was founded in the early noughties, with a visual style inspired by a tattoo artist who drew all their early artwork by hand. Their initial market was in their home of Colorado and its surrounding states, but they had ambitions to expand beyond.

Using our experience as hydroponics designers, we decided to expand on their unique visuals, while staying true to its spirit. We add photo realism, bringing the quality of the designs up to date, and provided a professional suite of assets, from their website to brochures and beyond, to support their sales message.

By helping them be taken seriously as an international fertiliser manufacturer, we facilitated their expansion, first nationally, then to the rest of the world; their colourful, original product labelling standing out amongst a busy crowd.

CLIENT INFORMATION

Discipline

  • Plant Nutrition

Tenure

  • 2015 to present

Design Work

  • Branding
  • Logo Design
  • Lead Artwork Design
  • Labels & Packaging
  • Advertising & POS
  • Brochures & Literature
  • Exhibition
  • Website - WordPress
Newmilleniumnutrients.com logo on a green background
new-mill-images_0000_Equinox
new-mill-images_0001_SpringGreen
new-mill-images_0002_SummerShift
new-mill-images_0003_AutumnGold
new-mill-images_0004_LightningStart
new-mill-images_0005_Decision
new-mill-images_0006_RubyFul
new-mill-images_0007_PKApatite
new-mill-images_0008_Winter-Frost
logo-new-millenium on a transparent background
hydroponics branding progress new millenium nutrients rebrand evolution
icon new millenium on a transparent background
New-millenium nutrients winter frost design brochure design new millenium

GOING INTERNATIONAL

USA & Europe

New Millenium approached us with a view to expand their operation outside of the United States. After a full redesign of their entire suite of products, they’re now enjoying success in the United Kingdom and Europe.

New-millenium nutrients winter frost design
New-millenium nutrients exhibition-design
new-millenium nutrients hydroponics roll-up banner design mockup in a light room

PROJECT FAQs

Who is New Millennium Nutrients?

New Millennium Nutrients is a US plant nutrition and fertiliser manufacturer founded in the early 2000s, with its first market in Colorado and nearby states. We have worked with them since 2015.

What was the brief for New Millennium Nutrients?

The client wanted to expand beyond the US. We were asked to build on the brand’s hand-drawn visual style, inspired by a tattoo artist, while making it look more current and professional.

How did you modernise a hand-drawn brand style?

We kept the hand-drawn character of the artwork and added photorealism, then produced a professional suite of assets around it, including labels, a website, brochures and other sales materials.

What did We Know Hydro deliver for New Millennium Nutrients?

We delivered branding, logo design, lead artwork, labels and packaging, advertising and point-of-sale, brochures and literature, exhibition design including a roll-up banner, and a WordPress website.

What were the results of the New Millennium Nutrients redesign?

The redesign helped the client be taken seriously as an international fertiliser manufacturer, supporting expansion first nationally and then worldwide. The brand is now enjoying success in the United Kingdom and Europe, with colourful, original labels standing out in a busy market.

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