PRODUCT INFORMATION
In 2013 Sheffield-based Hopcrop Ltd launched Ecothrive Charge Insect Frass; an environmentally and user friendly organic growth-media booster made from meal worm castings. Touted by leading industry salesman J. Fox as the "easiest product he has ever had to sell", this ground-breaking product soon became a must-have in every hydroponics store, thanks to its simplicity and effectiveness, combined with Para's unique branding and eye-catching label design.
From humble beginnings, Ecothrive have gone on to add several other successful products to their range, including Biosys, Neutralise, Life-Cycle, a full suite of coco products, pots, beds and irrigation systems, alongside introducing amendments and additives from global manufacturers to the UK market. Hopcrop Ltd is fast establishing itself as an important distributor of home gardening and hydroponic solutions.
Para continues to work with founder Gareth and the team, and together we are helping Ecotrhive achieve its sustainable packaging goals, with the aim of further reducing their carbon and plastic footprint, while maintaining its undoubted commercial success.
CLIENT INFORMATION
Discipline
- Manufacturer / Distributor
Tenure
- 2013 to present
Design Work
- Logo & Identity
- Packaging
- Brochures & Literatrue
- Advertising
- Social Media
- Exhibition
ECOTRHIVE
Clear and simple message
The beauty of Ecothrive's product is simplicity. The products are made of natural ingredients and are easy to use. The microbe inspired branding reflects this simplicity with a child-like friendliness which appeals to professional and amateur gardeners alike.
ECOTHRIVE
Forward thinking
The Ecothrive product range is the perfect cross over product, appealing to both indoor growers and regular outdoor vegetable gardeners. Their products have also enjoyed success in the UK's Giant Vegetable Growers community, winning awards for the largest crops grown.
PROJECT FAQs
What is Ecothrive?
Ecothrive is a product range from Hopcrop Ltd, a Sheffield-based manufacturer and distributor of home gardening and hydroponic products. The range includes Charge, Biosys, Neutralise and Life-Cycle, plus a coco range, pots, beds and irrigation systems. We have worked with Hopcrop since 2013.
What did We Know Hydro create for Ecothrive?
We created the logo and identity, packaging, brochures and literature, advertising, social media and exhibition work.
What is the Ecothrive branding style?
The branding is microbe-inspired, with a playful, approachable tone and a child-like friendliness that appeals to both professional and amateur gardeners. The simplicity and natural ingredients of the products are central to the messaging.
What is Ecothrive Charge?
Ecothrive Charge Insect Frass is an organic growth-media booster made from mealworm castings, launched by Hopcrop in 2013. Its success is credited to its simplicity, its effectiveness and an eye-catching label.
How has the Ecothrive brand performed?
Charge became a standard stock item in hydroponics stores, and the range appeals to both indoor growers and outdoor vegetable gardeners. Products have also won awards in the UK’s Giant Vegetable Growers community for the largest crops grown.
