PRODUCT INFORMATION
Using our experience of all things hydro, we became pioneers and co-creators of the “lifestyle / hydroponics magazine” concept with our first hydroponics publishing title “Urban Garden Magazine” in 2007, which we successfully sold to a joint USA / Canadian owner in 2009.
Shortly afterwards we founded the much-loved Hydromag, at the time the UK's longest running hydroponics publication - written by growers, read by growers - which was voted number one Hydroponics magazine in an independent public vote.
But our ambitions didn’t stop there. We became the first and only hydroponics design agency to create a hydroponics magazine TV show, Hydroshow TV, which broadcast on UK national television, and to this day has more than 1.3 million video views on YouTube.
CLIENT INFORMATION
Discipline
- Hydroponic Print Magazine
Tenure
- 2014 to 2018
Design Work
- Branding
- Logo & Identity
- Publishing
- Copy Writing
- Photography
- Exhibition
Hydromag
the educational publication
HYDROMAG brought a fusion of serious informational features and humourous yet data-rich test based techincal articles which was and remains today to be an industry first where no current publication dare to venture.
Hydromag
CHALLENGING DESIGN
HYDROMAG often featured products from different brands in the same article, and the assets we’re often low quality, making design difficult. We prided ourselves on bringing elements together and keeping the quality of design high.
PROJECT FAQs
What is Hydromag?
Hydromag was a hydroponics print magazine and the UK’s longest-running hydroponics publication. We worked on it from 2014 to 2018.
What did We Know Hydro do for Hydromag?
We handled branding, logo and identity, publishing, copywriting, photography and exhibition work, including front-cover designs for 18 issues and double-page spreads and feature layouts such as a coco test, a lighting special and a powered nutrients feature.
What was the design challenge on Hydromag?
The magazine often featured products from different brands in the same article, and the supplied assets were frequently low quality. Our aim was to bring these elements together into consistent layouts while keeping design quality high.
How was Hydromag received?
Hydromag was voted number one hydroponics magazine in an independent public vote. Its editorial mix combined serious informational features with humorous, data-rich content, presented as an industry first.
Does We Know Hydro have publishing and video experience?
Yes. We helped create the lifestyle and hydroponics magazine concept with Urban Garden Magazine in 2007 and produced Hydroshow TV, which aired on UK national television and has more than 1.3 million YouTube views.
