In 2013 Sheffield-based Hopcrop Ltd launched Ecothrive Charge Insect Frass; an environmentally and user friendly organic growth-media booster made from meal worm castings. Touted by leading industry salesman J. Fox as the "easiest product he has ever had to sell", this ground-breaking product soon became a must-have in every hydroponics store, thanks to its simplicity and effectiveness, combined with Para's unique branding and eye-catching label design.

From humble beginnings, Ecothrive have gone on to add several other successful products to their range, including Biosys, Neutralise, Life-Cycle, a full suite of coco products, pots, beds and irrigation systems, alongside introducing amendments and additives from global manufacturers to the UK market. Hopcrop Ltd is fast establishing itself as an important distributor of home gardening and hydroponic solutions.

Para continues to work with founder Gareth and the team, and together we are helping Ecotrhive achieve its sustainable packaging goals, with the aim of further reducing their carbon and plastic footprint, while maintaining its undoubted commercial success.