Already established as a successful hydroponic lighting distributor in the USA and Canada, Optex Lighting came to us wanting to move away from distributing other companies’ products, and start manufacturing their own range of LED fixtures.

Optex had the lofty ambition of becoming the leading LED manufacturer in the US Medical Horticultural industry, in an already flooded market, and they needed a professional rebrand to be taken more seriously.

Our expertise as a hydroponics design agency created a brand and identity for them, which combined with their unique spectrum, and an equally innovative light delivery method which mimics the sun’s spectrum of sunrise and sunset, led to their becoming a leading light in the industry.